YOUNG'S

Engaging Fish and Chip Fans for Young’s Seafood

Driving a Point of Difference for Young's Chip Shop Range

Working with a simple truth that every Fish & Chip lover would jump at the chance of being paid to sample Young’s portfolio of famous products, we decided to kick start a nationwide search for the World’s first Fish & Chip Taster.

The campaign began with a news announcement, encouraging Brits to submit their job applications via our bespoke campaign portal. The Daily Star backed us straight away, with a half page spread about the ‘World’s Greatest Job’.

With National Fish & Chip day quickly approaching we conducted a new piece of research revealing that although the takeaway dish was still firmly the nation’s favourite, we’re now more likely to cook it at home than indulge in a takeaway. Using this news to announce Young’s new Fish & Chip Taster enabled us to make the most of media interest, securing 13 radio interviews with the new recruit.

Foodie influencers added their own twist to classic Young’s recipes, creating engaging recipe content which was then used to garner further consumer coverage. Not content with just that, we teamed up with one of the UK’s largest consumer media companies, Bauer Media, to conduct a bespoke National Fish & Chip Day competition across the network.

A simple idea that allowed us to bring fish lovers into the world of Young's seafood.

"Kazoo gives us an effective, creative, and determined approach to our consumer and trade PR. They’re particularly focussed on results, and their 4 star coverage tracking helps us clearly demonstrate the value of PR to the rest of our business."

Communications Manager, Young's Seafood 

 

Exceeded KPIs by
%

115 pieces of coverage

million reach

Results

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