Tasked with putting fish on the weekly shopping list for shoppers across the country, our creative press office is hungry for ways we can help hero NPD, recipes and product for the fresh and frozen Young’s ranges.
Most recently Young’s needed an energetic BTL campaign for the second half of their year. We enlisted ITV’s Loose Women and This Morning’s Ruth Langsford to appeal to grocery mums. Ruth fronted Young’s first ever recipe show alongside Serge Nollent, Young’s official chef. As well as creating engaging fish inspired recipe content we placed interviews with Ruth and a blogger programme gave exclusive access to tips and content shorts. The content was also used on a branded microsite and social assets created directly opened up the conversation with the target audience.
For clients like Young’s we are proud to work closely with a network of agencies from creative through to digital to ensure collaborative integration and clear messaging.
“Kazoo are a trusted partner who use their expertise in PR to activate, expand and improve the creative territories we articulate. Our collaborative relationship results in truly integrated campaigns that work hard for our clients” - Client Services Director, Quiet Storm