Pre-sales Target Smashed through Influencer Content Campaign

Creating the mould for Samsung's Influencer approach

With the challenge of making the S6 Samsung’s biggest ever phone launch, we designed a campaign to help them own the conversation with the early adopter audience from announcement through to launch and beyond. Knowing that the millennial audience was key to making the phone a pop culture hit, we signed 10 of the UK's biggest YouTubers to create bespoke, authentic content in their own style focusing on the key features - camera, design and battery. A super-hot press office and events in Barcelona and London made the launch the most talked about phone in print and online.

pieces of coverage

Average CTR of 0.



See more of our work


Engaging Fish and Chip Fans for Young’s Seafood

Harveys and Bensons for Beds

Changing Brand Perception with a Creative Content-led Press Office

Pukka Pies

Creative News so Pukka gets a Piece of the World Cup Pie