Pre-sales Target Smashed through Influencer Content Campaign

Creating the mould for Samsung's Influencer approach

With the challenge of making the S6 Samsung’s biggest ever phone launch, we designed a campaign to help them own the conversation with the early adopter audience from announcement through to launch and beyond. Knowing that the millennial audience was key to making the phone a pop culture hit, we signed 10 of the UK's biggest YouTubers to create bespoke, authentic content in their own style focusing on the key features - camera, design and battery. A super-hot press office and events in Barcelona and London made the launch the most talked about phone in print and online.

pieces of coverage

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