Launching the hottest ‘must do’ experience

Creating awareness and driving hoards of fans to London's new must-do experience

We were tasked with launching the first ever London bar-bus for The Original Tour. Fully decked out with seasonal floral arrangements, bar booth-style seating and promises of stunning views of London, the new bus was set to be the ultimate summer must-do experience.

We began by announcing the launch to media, positioning the Bar Bus as the hottest outdoor summer drinking venue, complete with panoramic views to give people the best selfie they’d ever take.

To give media the full VIP immersive experience, we also invited journalists on board to try it out for themselves.

Tickets sold out during the first week of launch, with 27 pieces of coverage achieved across top tier titles including Metro, The Telegraph, The Sun and ITV’s Lorraine. An ROI of 19:1 was achieved, with click-through rates from top performing coverage at 80%.

“The Original Tour has launched its first London bar Bus – essentially a 44-seat mobile roof garden, with chic styling, beer and gin and tonic on tap, and an open-air view of London. Arguably, the most fun you can have in a moving vehicle.” – Metro

pieces of coverage

:1 ROI

% Click-through rate from top performing coverage

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