KIA MOTORS UK
In a crowded market Kia Motors (UK) tasked us with building a profile and presence in consumer and business press to ensure Kia cars are a consideration in the car buyer’s purchase journey.
Our work to achieve this is diverse, spanning a content-led consumer press office, regional PR for 180 dealerships, corporate profiling, sponsorship amplification, press trips and launch campaign creatives.
Crucial in driving our strategy is our understanding of the car purchaser’s buying journey, and creating an emotional connection with the life stages they are at when making such an important purchase.
We support the PR and marketing teams with our responsive client counsel and media relations to build a brand reputation based on exciting, good quality cars with a real place at the heart of the UK market.
“I’d never have considered a Kia until I tried one” Features Editor, Cosmopolitan (as a result of our press office)