CUNARD

Remastering an icon Campaign

Taking luxury travel to a new audience for Cunard

Ship Royalty Cunard asked us to rejuvenate its brand, leading with the QM2 liner remastered announcement.

A momentous media launch occasion was documented across national press, followed by the creation of the first Transatlantic Fashion Week in partnership with the Royal College of Art and Storm Models, that had a core objective of converting perception from cruising not just as an older persons enjoyment but to a younger persons worldly experience.

Pieces of Coverage

CPT £0.0

%
positive perception change

Results

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