HARVEYS AND BENSONS FOR BEDS

Changing Brand Perception

A creative content-led press office for Bensons for Beds and Harveys 

The media landscape for High Street brands and retailers is crowded and competitive. For brands to generate cut-through in traditional and digital media titles they need to deliver topical news stories, creative content and fresh ideas that pique the interest of their target and surprise existing audiences to maintain momentum.

Our content focused press office uses a combination of product placement, creative news-jacking, content generation, corporate profiling and influencer engagement to maintain a steady flow of quality coverage in all the right places – including a meme-generating slot on This Morning, topical poll-related stories in the dailies, expert comments in interiors titles and ‘get the look’ pieces in the weekend supplements.

Keeping Harveys and Bensons front of mind, and part of the media conversation through news generation has allowed us to celebrate and grow the personalities of the brands. From establishing Bensons as a specialist in sleep wellness to opening Harveys up to a younger audience with stories hooked on key calendar dates including ‘where do you watch the World Cup’, to supporting store openings and everything in between, we’ve made great strides in refreshing the brands’ perception, showcasing their great work, and driving people into stores.

“The Kazoo team are a delight to work with and consistently deliver first class support across press office, creative campaigns, issues management, regional outreach, influencer engagement as well as in many other areas.  They demonstrate on an ongoing basis that they truly are an extension of our internal team…”  Chief Customer Officer, Harvey's and Bensons for Beds

 

 

Overall Reach:
Billion

244 pieces of press office coverage in total

CPT£0.12

See more of our work

BT

World’s Smallest Disco in a BT Phonebox stunt

Samsung

Pre-sales Target Smashed through Influencer Content Campaign

Pukka Pies

Creative News so Pukka gets a Piece of the World Cup Pie