"The work that’s been done over the last year or so has had a really positive impact with our organic search traffic."
Online Marketing Manager, Cotswold Outdoor
We believe that each client is different. With different business objectives and a different way results should be measured.
We also believe that PR & Social needs to be measured quantitatively to ascertain the numbers engaged with an article or post and qualitatively in terms of the sentiment and messaging that is resonating.
Knowing that not one set of measurement fits all we have developed a measurement package ‘Bespoke Evaluation Criteria’ or more fondly known as ‘BEC’. Clients choose what they want to see from their PR evaluations and we focus on the results that really matter and have meaning to their business. After all, measurement is about engagement with our audiences, the impact of PR or social media activity and measurable business success.