Samsung Galaxy S6

Aim

  • To make the Samsung Galaxy S6 and Galaxy S6 edge the biggest phone launch of the year

Activity

The strategic campaign comprised of:

  • Launch event in partnership with Google
  • Leaked strategy and news generation
  • Key influencer campaign creating content with some of the UK’s biggest YouTubers including KSI, Caspar Lee and Zoella
  • Trade show and hospitality
  • Supported by a hard working press office

Results

  • Over 1,500 pieces of coverage, with an ROI of 167:1
  • 14 million organic views, with 20 key messages and more than 80 Samsung mentions
  • Average CTR of 0.79% and a cost per view of £0.02
  • 154k pre-registrations in 36 hours, with 100K entries for one competition in three days
  • 417K Snapchat views, 35K Instagram Likes and 12K favourited tweets
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