Football Manager 2015
- To achieve landmark coverage for the launch of Football Manager 2015 in lifestyle media, whilst maintaining a presence in the sports pages.
- A bespoke “Play like a Pro Workout” was created in conjunction with Watford FC
- News was generated around the January Transfer Window by placing Premier League simulations to highlight Football Manager’s wealth of real-time data
- The hardworking press office utilised Football Manager’s spokespeople and optimised gifting opportunities
- 59 Pieces of coverage generated with an ROI of 27:1
- 75% of pieces contained two or more key messages
- 78% of coverage in lifestyle titles including Shortlist and Love It!
- Existing sporting media presence maintained with 22% of coverage in this sector, including Metro and FourFourTwo