Football Manager 2015

Aim

  • To achieve landmark coverage for the launch of Football Manager 2015 in lifestyle media, whilst maintaining a presence in the sports pages.

Activity

  • A bespoke “Play like a Pro Workout” was created in conjunction with Watford FC
  • News was generated around the January Transfer Window by placing Premier League simulations to highlight Football Manager’s wealth of real-time data
  • The hardworking press office utilised Football Manager’s spokespeople and optimised gifting opportunities

Results

  • 59 Pieces of coverage generated with an ROI of 27:1
  • 75% of pieces contained two or more key messages
  • 78% of coverage in lifestyle titles including Shortlist and Love It!
  • Existing sporting media presence maintained with 22% of coverage in this sector, including Metro and FourFourTwo
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