Caffè Nero Maestros
- To position Caffè Nero as the ultimate coffee experts and to engage with consumers through social content and influencer activity
- We invited Caffè Nero’s Facebook community to ask coffee-related questions to win prizes
- A team of ‘maestros’ answered the most popular questions, supported with Facebook content including illustrations, infographics and how-to videos.
- Tasting event with key UK bloggers highlighted the brand’s unique blend offering
- Reached 700,000+ users through 12 blog posts with 100% positive sentiment
- Competition generated 1,500+ entries and content reached 1,000,000+ users with 10,000+ interactions
- Facebook followers increased by 60%