Caffè Nero Maestros


  • To position Caffè Nero as the ultimate coffee experts and to engage with consumers through social content and influencer activity


  • We invited Caffè Nero’s Facebook community to ask coffee-related questions to win prizes
  • A team of ‘maestros’ answered the most popular questions, supported with Facebook content including illustrations, infographics and how-to videos.
  • Tasting event with key UK bloggers highlighted the brand’s unique blend offering


  • Reached 700,000+ users through 12 blog posts with 100% positive sentiment
  • Competition generated 1,500+ entries and content reached 1,000,000+ users with 10,000+ interactions
  • Facebook followers increased by 60%
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