BT Infinity Presents

Aim

  • To showcase the benefits of BT Infinity broadband and demonstrate how it enhances the user’s internet experience

Activity

  • We launched BT Infinity Presents Live, a series of gigs with Conor Maynard, Tulisa and Rizzle Kicks which were streamed live in HD for the first time ever on YouTube
  • All gigs were performed in front of intimate audiences of media and competition winners
  • Coverage was generated through pre-event publicity, competitions, interviews with talent and seeding of content from the gigs to national and consumer press

Results

  • Over 230 pieces of coverage were secured with a CPT of £0.04p
  • 5.3 million people live streamed the gigs
  • Over 30,000 people tweeted during the gigs and the campaign trended globally twice
ANT_0450London Evening Standard 160113DigitalSpy 111212Daily Star.co.uk 251112