It’s official, the world’s cutest baby (Prince George, obviously!) will soon have a little brother or sister and we couldn’t be more excited. Or could we?
When George was born, the world was on tenterhooks. Every move Kate made was scrutinised. Would we have a Princess or a Prince? Would the newest Royal take after mum or dad?
The Lindo Wing of St. Mary’s Hospital was jam-packed with press and well wishers, the media were on call 24/7 and even those who hadn’t thought twice about the Royal Family struggled to hide their excitement.
In contrast, this time round press coverage has been far less intrusive, with only a few hardcore journos making the daily journey to Imperial College to await the baby’s birth. However, despite the low-key media approach, brands are having fun making the most of PR opportunities – however tenuous the link!
Praise must go to Battersea Dogs and Cats home for an absolutely adorable picture stunt, showing a litter of abandoned kittens divided into boy and girl camps, to raise awareness during ‘Kitten Season’. Adding a bit of humour to this cutesy stunt, Battersea has opted to name the kittens Chardonnay, Olympia, Joffrey, Winston, Romeo and Boris – the bookies outsider names for the royal baby. Her Royal Highness Princess Chardonnay of Cambridge certainly has a ring to it!
Continuing with the animal theme, Ladbrokes pitched ten eager corgis against each other, in a bid to predict the new baby’s name. In first place was Alexandra, with Spencer pipping the other male dogs to the post. Say what you like about questionable PR links, I can think of nothing better than racing cute corgis!
Yorkshire Tea has got in on the act by issuing boxes bearing the most likely names for the new arrival. These special edition boxes are on hold until the name and sex is revealed, when one will be delivered to the Palace. But what will become of the other boxes? Fans of the Royal Family can compete to win these online. Cup of ‘Arthur’ anyone?
According to the odds, the newest member of the Royal Family is most likely to be called Alice, weigh 8 pounds and have brown hair – lets see!
Whatever the outcome, I’m delighted that the lovely Prince George will have an equally cute sibling, and am a sucker for Royal Baby fever! If the way us Brits show our excitement is to create bespoke teabags or race adorable puppies, then I’m all for it. And by the way, my bet’s on a 6lb baby girl called Elizabeth!