Record breaking Reddit
Check out this infographic from Reddit, the reader contributed news site and forum, which hit a record breaking 71.25 billion views in 2014. The site saw strong growth throughout the year with 54.9 million posts and 535 million comments from its 8000 niche communities. Interestingly the user generated site, founded in 2005, has over 11 times more submissions than Wikipedia. Read more here
LinkedIn’s latest user engagement
Each week, members publish more than 40,000 posts on professional social networking site LinkedIn. In a new move, its 17m UK members will now be able follow each other in a similar style to key influencers such as Richard Branson and Barack Obama. LinkedIn has set out a goal of giving this new publishing tool to all of its 330 million members to increase organic content on the networking site. More info here
Things we like
Orange’s Future Self
Meet your #futureself, described by creators Orange as a ‘digital experience’ that allows you to meet and talk with yourself in 2034. You simply need to log in, take a picture of yourself, tell the site your age and gender and volia, there you are in 20 years time. The app accesses your microphone and enables you to ask your futureself a question, to which the 2034 vision will reply. Try it here. The microsite has been created to celebrate the telecom giant’s 20th Birthday and asks users to take another 20-year journey with them. We discovered our ‘future child’ would be called Hashtag, which we are not too keen on!
Pay it forward with Airbnb
We love Airbnb’s latest campaign #OneLessStranger. The community-driven hospitality company is giving 100,000 customers $10 as part of a campaign in which it is asking people to use the money in a “unique act of kindness” with the ultimate goal of inspiring others to join in, “pay it forward,” and connect with others. Examples of acts suggested by the brand include planting flowers in a community garden, creating friendship bracelets for new acquaintances or baking produce to hand out to those in need. Check out how you can get involved.
Timpson’s offer of free dry cleaning for unemployed people who have job interviews made us smile. Not only is it a great innovative by the family run brand, we also love how the goodwill message has spread via social media, not a channel you would associate with the high street firm.The image of the traditional A-Board has now gone viral, creating opportunities for Timpson’s CEO to talk to press and spread the innovative even further. Read his thoughts here.