Christmas can be a seriously busy time for PRs amongst the Christmas drinks, lunches and parties there is still plenty of Christmas themed coverage to be gained for clients.
Christmas dinner gimmicks
A popular gimmick is to piggyback on the traditional Christmas dinner. In 2010 we had the Christmas flavoured Pot Noodle and last year the ‘Christmas tinner’ (Christmas Dinner in a tin from retailer Game) which topped the PR Christmas gimmick tree.
Playing on the launch of both the Playstation 4 and the Xbox One just before christmas, the Christmas tinner appealed to gamers who would be spending the holiday season in front of their consoles and didn’t want to miss out on the traditional festive dinner.
This year its the turn of the ‘Festive Hotdog’ courtesy of Manchester’s Splendid Sausage Company. The hot dog bun is stuffed with a festive feast of turkey, sprouts, roast potatoes, parsnips and pigs in blankets. Veggies are not left out, as the £10 gourmet dog is also available wrapped in seaweed (I wasn’t aware this was a Christmas tradition myself!)
This latest stunt popped up on The Mail Online and in the Daily Star which is great pick-up for an independent restaurant in Manchester and just goes to show there is still plenty of PR servings to be had from the ‘Christmas dinner’.
The season of goodwill
Last year WestJet a low cost Canadian airline surprised passengers when they asked Santa for gifts as they boarded their flight and then collected their presents at baggage reclaim after landing, gifts included TVs and Tablets. The stunt went down as one of the best ever received and even came in at number three in PR Week’s PowerBook vote for the favourite campaign of the last year.
The ‘WestJet Christmas miracle’ pulled on heartstrings worldwide receiving over 37 million hits on YouTube and countless pieces of coverage including international broadcast.
Air travel over the holidays is often plagued with delays, cancelations and disappointed passengers therefore WestJet’s campaign to spread holiday cheer made a lovely juxtaposition.
This year we have seen Air Canada fly Canadians home from London to spend time with families, the M&S’s fairies granting a school’s wish for a white Christmas and wagamama is granting customers their Christmas wishes including flying one man and his friend to Japan to eat Katsu Curry.
These campaigns highlight how piggybacking on all things festive can have a strong impact as long as its both relevant to the brand and a unique idea…. I personally feel the reworked Christmas dinner may have run its course!