Reddit enters the crowdsourcing arena
Burgeoning social media site Reddit has launched Redditmade, a site dedicated to making Redditors creations come to life. Similar to Kickstarter, but with the good will of an existing huge community of collaborators behind it, the site could become an interesting place for brands to foster relationships with product inventors. One to watch. Visit.
Urban Outfitters tests out in-store iBeacons in the US
iBeacons are simple devices that can send a message to almost any smartphone that comes near to them – perfect for communicating with customers. Urban Outfitters has introduced them to US stores, enabling personalised, impulse-creating offers for loyal patrons. We think they’re great and can’t wait to see them in more common use. Read more.
Things We Like
Honda’s amazing YouTube ad
You may well have already seen this Honda ad, as the web has been sharing it like crazy over the last week. But in case you haven’t, click here (make sure you’re on a desktop). One of the best video ads in some time.
John Lewis lights up Twitter and Oxford St.
John Lewis has launched a simple-yet-effective Twitter campaign to support its sponsorship of Oxford Street’s Christmas lights. It’s another step in the retail behemoth’s attempt to purchase Christmas, spearheaded by that adorable penguin TV ad. Read more.
Rita Ora’s Twitter fail
Here’s a great example of an ill conceived tweet being potentially very embarrassing for Rita Ora, and another example of how social media can be a difficult beast. Think before you tweet. Read more.