The sun is shining, people are heading to the beach and disposable barbeques are back on the supermarket shelves, which can only mean one thing… It’s the summer time!
While it’s arguably the most looked-forward-to season across the country, summer is extra-specially fun for PRs, as it marks the start of the PR summer ‘silly season’. This is a time for PRs to plan zany campaigns, light hearted survey stories and quirky picture stunts, sometimes pulling from a well-used bag of PR tricks. These stories all battle for column inches against the usual seasonal news hooks. Here are a few angles we expect to see used this summer.
Come rain and/or shine…
The cliché goes that Brits are obsessed with the weather and we do nothing to quash the stereotype. Whether we’re having the wettest summer since records began, or ice creams are selling out across the country, we predict, with a level of accuracy that Michael Fish would envy, that you’ll be reading about how hot/cold/wet/bright/etc it is outside your own window.
Totty on the beach
Now that we are experiencing a spell of hot weather, we expect to see scores of pictures of students (who have the time to go to the beach while the rest of us are in the office) splashing along the South coast. Because if there’s anything we all know, the papers, along with their readers, like a picture of a pretty lady.
Britain’s hosepipe peril
There seems to be an annual hosepipe ban to threaten middle England’s lawns, so look forward to stories and angrily worded opinion columns on this blight to our green and pleasant land. Let’s just hope that it rains before someone decides to burn down their shed in the hopes the fire brigade will inadvertently water the hydrangeas.
With no royal wedding or significant anniversary, all eyes and lenses will be turning to Prince George’s first birthday. While the nation is in the grips of George-mania prepare for an onslaught of regal baby products, toddler toys fit for a prince and babies who were born at the same time as our youngest royal.
Make it bigger and float it down the Thames
It’s an old trick, but if done right it certainly does work, just take a small everyday item, make it big and float it on the back of a boat through London. Recent examples include giant glowing lottery balls and Godzilla sized rubber duckies. We can’t wait to see what comes floating down the river this summer…