That’s really all it boils down to. It’s a trend that to me screams Napoleon Dynamite on a normal day, without that amazing dance routine. We’re talking velcro sandals, practical/white trainers, stonewashed jeans (as sold by Topshop named ‘mom jeans’), and a good old zip up fleece.
I’m talking about Normcore, a phrase that’s being banded around a lot at the moment. It’s turning the world of apparel upside down, transforming the plain and simple into the height of fashion.
In my opinion it’s been around for ages. What’s new? My olds wear this stuff every day. Also take a look at retro gaming and all the vintage inspired designs you see from bars and clubs to interiors and barbers. I guess it’s a sort of celebration of nostalgia, which is never a bad thing.
It’s now suddenly on the agenda due to the fashion set gaining it some serious publicity over fashion month, and young hipsters have been embracing all elements of it for a while.
According to Neverunderdressed.com, there are two camps; firstly those who are ‘Acting Basic’ inspired by the likes of Stella McCartney and sporting chic, secondly are those who are, in my opinion, trying too hard to be ironic by dressing up as American tourists and no doubt over-using the #normcore hashtag.
It’s like everyone has stepped back to the 90’s (again) but instead of making an effort with some neons or pastels, they’ve just started dressing like their parents. Or like Kelly Slater in this fabulously 90’s pic:
Is this a sign of rebellion from the overload of brand messages being pushed into consumers’ faces? An ‘opting out’ of big brand culture? Maybe it’s just another 90’s revival but with(out) a twist.
I will leave you to form your own opinion and don’t worry if you can’t decide because, yes, there is already a Buzz Feed quiz to help you out.