Every Friday, find out the most important social media news from the past week…
Pinterest launches its first API
Pinterest announced this week it has released its first API for developers, allowing for third-party sites to embed Pinterest pins and make it easier to post content on to Pinterest itself. Already signed up for the service are mega-brands including Walmart, Disney, Nestle and Hearst. More features will gradually be added to the API so its worth keeping an eye on the developments.
Snapchat sees more daily photos than Facebook
Snapchat’s popularity is undeniable at the moment and this week it was revealed the social media network now shares 400 million snaps each day, in comparison with the 350 million of Facebook and 50 million of Instagram. However it is likely Snapchat’s number also includes ‘broadcast’ images which is where the user shares the photo with multiple friends, meaning numerous ‘shares’ would be counted, unlike Facebook where one photo ‘share’ would be seen by many people.
Twitter tests new website design
There’s been a few changes to the Twitter design this week, the slight re-design aims to make the website look more elegant, refining some toolbars and cleaning up the user interface. Small tweaks have been made to fonts and follow buttons no longer include the Twitter logo. So far the update has only rolled out to some users so it will be interesting to see if there is a mass-rollout to follow.
Twitter removes DM to anyone
Twitter started to experiment a few weeks ago with a feature allowing anyone to send a private direct message to anyone else even if they are not following each other. Apparently, that was just an experiment, and it has come to a close. Twitter never formally announced the feature, and it didn’t announce that it was taking it away. Be ready to see more features tested in the future weeks, as the company is currently trying to get the formula right.
Twitter alerts now available
Twitter announced its new Alerts feature back in September, and today has expanded to the UK and Ireland. People who wish to sign up for Twitter Alerts will need to go to each organisation’s Twitter feed and sign up to receive alerts. They will then see the tweet at the top of their Twitter timeline, and can receive it via text message or push notification. The Foreign Office, the London Fire Brigade and the UK’s 47 regional police forces have all signed up to use the system.