Every Friday, find out the most important social media news from the past week…
Celebration for Twitter
The big day finally arrived. After weeks of expectation, Twitter made a successful debut on the New York Stock Exchange yesterday with shares valued at $44.90 at the market close. It’s a great success for the micro blogging platform, which is now valued at £19 billion. The company didn’t make the same mistake as Facebook selling shares at an unreasonable price, and also avoided all the technological glitches and delays that happened during Facebook’s stock market floatation. Although Twitter has never made any profit, analysts are optimistic on the fact that the social network will soon implement new sources of revenue including sponsored tweets and dedicated TV ad systems. Let’s just hope that too many ads won’t scare away users, as it’s always a thin line between making profit and being too commercial.
Facebook, the five star social network?
Techcrunch unveiled this week that Facebook had been testing a new five-star rating system on Pages on the desktop version of its site. This feature will bring a new benchmark on company pages, focusing on sentiment and allowing Facebook to compete with reviews sites such as Yelp. Facebook was already collecting star ratings from users, but this time the company will display information explicitly in a prominent place.
Social TV: Facebook wants its share of the pie
Social TV has become a major challenge for social networks and Twitter has invested massive efforts during the past months to lead the game. But it seems that Facebook now also wants a slice of the pie, as the company has just launched a new feature on its Android app. It allows users to set reminders for upcoming episodes of TV shows in the U.S., on participating TV show Facebook Pages.
Facebook ‘Like’ button gets a new design
This week Facebook updated the design of its ‘Like’ button since it was first launched in 2010. Gone is the well-known thumbs up, it has been replaced by a lower case “f” and a new vibrant blue design with Helvetica type. Users will also be able to display the ‘Like’ and ‘Share’ buttons in a variety of ways on their site, including placing the two buttons side-by-side or the “Share” button all by itself. The new design has apparently driven an increase in the number of ‘Shares’ and ‘Likes’, which was Facebook’s main purpose.
As announced a few weeks ago, Instagram has started rolling out ads on its feed and the first results are more than encouraging. The first ad came from designer Michael Kors, who saw a 370% increase in ‘Likes’, with a 4.4 million user reach. After 18 hours of the ad showing, Michael Kors had gained 33,000 new followers. That’s pretty tremendous considering most of the ads we see on the internet we ignore. Although 10% of comments were negative, the results are really positive in terms of engagement and Instagram’s ads could become a powerful tool for online marketers.