Every Friday, find out the most important social media news from the past week…
Twitter previews images
You may have noticed that your Twitter timeline has changed in the past couple of days, that’s because Twitter introduced image previews to its iOS, Android and web apps. Previously users had to click on the URL or ‘expand’ to see the image that had been tweeted, but now whether you want it or not, the image will appear! This is great news for brands who can guarantee their posts will now be seen by more people.
Facebook says goodbye to its teens
Facebook is certainly feeling the pressure from rival social channels such as Snapchat and Instagram, according to CFO David Ebersman, Facebook ‘did see a decrease in daily users specifically among younger users’. According to TechCrunch teenagers see Facebook like adults see LinkedIn, worrying about whether they will be judged on their digital history, where as with Snapchat that needn’t be an issue, their image disappears after just seconds. It will certainly be interesting to see how Facebook will look to win back their dwindling teen audience.
Pinterest introduces related pins
Pinterest announced this week that it would be introducing Related Pins. This means that if you pin a recipe for pumpkin pie, it may suggest a pin which shows the recipe for the perfect shortcrust pastry.
Pinterest will start rolling out recommendations soon, and they’ll only be visible on a few pins in a user’s feed initially. Users can also control what kinds of suggestions they’ll see by giving Related Pins a thumbs-up or thumbs-down. A thumbs down will remove the recommendation from the feed and the site will learn more about what you do and don’t like. We’re certainly giving this feature introduction a thumbs up as it will drive more traffic to new boards.
Google + is no longer a ghost town
For the past few years, social marketers questioned Google +, as it seemed that many of the accounts were inactive. But over the past year the network has proved its relevance by introducing many new features and is now announcing 300 million active users in the stream. This new figure was unveiled this week during a conference with the news of 18 new features that will roll out in the coming weeks. The most important ones include Hangouts replacing Google Talk, animated gif support, and the Android app now including SMS capabilities. Full screen video calls are now supported across all devices, and Google+ has integrated its auto enhance features into video chats.
Nielsen unveils Twitter TV’s secrets
Nielsen unveiled an infographic earlier this month, compiling its latest findings on Twitter TV following their partnership with the social network. It reveals that the Twitter TV audience is 50 times larger than the authors who are generating Tweets (for an average episode). For example, if 2,000 people are Tweeting about a programme, 100,000 people are seeing those Tweets. This multiplier varies across programmes, with early data showing the ratio of the audience to the authors generally decreases as the number of authors for an episode increases. The infographic also revealed that the number of tweets has increased by 38 % year on year and the number of Twitter TV authors has also increased by 24%.