Every Friday, find out the most important social media news from the past week…
Facebook revokes ban on graphic videos
This week Facebook hit the headlines when it once again allowed the posting of graphic videos including hangings and beheadings . Facebook said that it believed its users should be free to watch and condemn such videos. Facebook had previously banned decapitation videos in May but chose to controversially reverse this decision. Initially picked up by the BBC this move caused uproar in the media and on social channels, with David Cameron also tweeting his opinion on the matter asking Facebook to explain their actions to worried parents.
Twitter overtakes Facebook in popularity amongst teens
A recent survey by Statista revealed that Twitter is now the preferred social network for online shopping amongst teens. 26% of teen participants surveyed responded that their favourite network is Twitter, with 23% choosing Facebook and 23% choosing Instagram. Facebook saw a 10% decrease since six months ago, with share taken away by the rising popularity of photo-sharing network Instagram.
Vine updates for iOS and Android
Vine’s most recent update Time Travel lets users edit the 6-second looping videos, something which hasn’t previously been allowed and will greatly improve the quality of the videos produced. The introduction of the edit feature means users can remove, reorganise or replace any shot within a post. The updates also included the introduction of Sessions, which allows users to create multiple drafts so they can switch from one project to the other. These updates will certainly improve the functionality of Vine and help it maintain its popularity now it has Instagram’s video functionality to compete with.
LinkedIn’s mobile users rising and unveiled a new feature
Jeff Weiner, CEO of LinkedIn revealed this week that the social network now sees 38 percent of unique visitors from mobile. Compared to Q1 2011, that number is up 30 percent, and mobile users have been found to be 2.5x more active than desktop users. LinkedIn also unveiled a feature called LinkedIn Intro, which allows users to integrate LinkedIn information into their iPhone Mail application. The feature will display basic LinkedIn profile information, such as photo, employer and job title, at the top of emails received from that person.
Multiscreeners avoid ads on TV
According to e-marketers, UK consumers are increasingly using another device while they watch TV and use these complementary devices during ad breaks. The survey created by Deloitte highlights that 71% of UK Internet users said they were likely to use the other device to pass time during ad breaks. Multiscreening activity has constantly risen over the past months and is particularly popular with a younger demographic with 88% of 15- to 19-year-old respondents and 80% of 20- to 24-year-olds using a complementary screen.
Pinterest valued at $3.8bn
The image-sharing social website Pinterest has closed its most recent round of fundraising with a $3.8bn valuation, though it has yet to generate revenue. The company announced this week that it has raised $225m and that the funds will be used to test new monetisation models, to expand internationally and to improve infrastructure. Pinterest has recently introduced promoted posts, so this could mean that the network will soon introduce new ad systems and allow brands to promote their pins through new processes.