Every Friday, find out the most important social media news from the past week…
Facebook looks to simplify ad-buying…
In a blog post on Facebook for Business the social network announced the redesign of its ad buying and reporting tools. The ad buying process will now begin with a simple question, ‘what’s your advertising objective? ‘, it will then recommend an appropriate ad based on that intention and at a later stage it will also determine how well your ads performed against that original objective. The objective, which is called ‘Objective-based ad buying and reporting’, is part of Facebook’s ongoing efforts to make advertising on Facebook as simple as possible for businesses.
…and rolls our Page Insights worldwide
Facebook has been testing a new version of Page Insights with select admins since June this year and has now started to roll out this updated version worldwide. Within this version, metrics including ‘People Talking About This’ have been made clearer and easier to understand and ‘Virality’ has been renamed ‘ Engagement Rate.’ Page admins who do not already have this new version can expect it to be updated within the next few weeks.
Google Hangouts creates iMessage equivalent
Google is expected to launch an update to its Hangouts instant messaging and video chat Android app that will allow it to integrate with SMS, making it possible to get all text and MMS messages in the same inbox, similar to iMessage on Apple devices. There is some speculation that the update could arrive with Android Kit Kat but should be generally available to all Hangout users, regardless of their OS.
Instagram diet helps you eat less
According to a recent study by BYU, Instagram feeds could be putting people off the types of food they’re seeing. Research suggests that viewing photos of certain foods, as opposed to eating them, still gives users a feeling of satiation, which makes those foods less appealing when it actually comes time to eating them. Luckily for foodies, it takes more than a few pictures of a certain food to be satiated by it. “You do have to look at a decent number of pictures to get these effects,” the researchers said.
Use Twitter Images service for higher success
A new study made by Dan Zarella this week revealed that tweets with images hosted on the network are 94 % more likely to be retweeted. The study analysed over 482,000 tweets containing image links from Twitter, Facebook, Instagram and Twitpic. In the meantime tweets containing Facebook image links were 47 percent less likely to be retweeted and those linking to Instagram images followed closely behind at 42 percent. The study is certainly a great promotion for Twitter’s own built-in image service.
Fliboard hits 90 million users
Fliboard announced this week that they have hit 90 million users, almost doubling their numbers since April (53 million users). Analysts predict that the social magazine could reach the 100 million users milestone by the end of the year. The company also recently announced a $50m round of funding and that users currently “flip,” or view, about 7 billion pages every month.
Pinterest’s deal with Telefonica and promoted pins live
Pinterest has teamed up with Telefonica to offer the pinning app as a widget on Android phones offered by the carrier, including those on Telefonica’s Vivo, O2, and Movistar services. In the U.K., the widget will be found in the O2 Recommends and the Android Widget folder, as well as promoted through multiple channels. The widget will be pre installed in many other territories. The social network also announced that promoted pins are now live after announcing this new move one month ago. Pinterest is clearly in transition and could surprise us in the following weeks.