We’re pleased to announce that Bic has appointed Kazoo to handle PR activity to launch its range of Slic Bic lighters. The slim and sleek lighters, which hit UK shelves this autumn, are being launched to mark Bic’s 40th anniversary as a lighter manufacturer.
Kazoo will conduct a comprehensive PR campaign, designed to drive consumer awareness of the new lighters and incorporating media relations, experiential activity and an artistic collaboration. Trade media will also be targeted to help drive listings with key UK retailers. The campaign follows on from the success of Kazoo’s previous activity to promote the Bic Soleil range of women’s shavers.
Bic’s products are known across the world for offering reliability and value for money. By positioning the new lighters as a must-have lifestyle accessory and capitalising on the 40th anniversary, we hope to create a launch campaign that will really resonate with consumer and trade audiences alike.