We are delighted to announce that next generation online lotto draw Geolotto has appointed Kazoo to handle its UK press office in preparation for a full launch in Spring 2014.
Kazoo will conduct comprehensive pre-launch activity including the creation of a guide to how winners will be publicised in the media, drafting press materials, securing brand advocates and setting up the brand’s social media channels, as well as running a reactive press office for the remainder of 2013.
The game, based on Google Maps, will offer daily cash prizes including £1,000,000 jackpots. Players choose squares or Geos from a map of Britain, which act as tickets for the daily draw, with each Geo priced at £1 per day for seven days.
Click here to find more information about the game.