Every Friday, find out the most important social media news from the past week…
A good grade for Pinterest
This week Pinterest officially launched a dedicated hub for teachers – http://pinterest.com/teachers/ , offering different educational inspiration boards from lesson plans to classroom decorating ideas. The boards have been created in partnership with Edutopia (an online education resource) and already have more than 19,000 followers. It’s a clever move for Pinterest which already ranks among the top five professional development websites for teachers. It’s also happening at the right time as the back to school wave kicks in. We guess it’s also just the first move from the site to target specific audiences and that many new hubs are soon to be created.
Twitter invades your TV…
TV is important for Twitter, as the network is the most used while people are watching their favorite programmes with social conversations becoming a second TV screen. The site is now trying to make the most of this by testing a new trending box for television shows on its timeline. The box will be featured at the top of users’ timelines and moves to the bottom as users scroll down. Clicking on the box will give you more information on the show with links to the relevant Twitter accounts and related tweets. It’s not clear how they will target people with these boxes, but they might look to go after users who tweet about the show or similar programmes.
…and your social life!
Twitter is also testing a new feature with alerts for events happening near you. The different alerts use hashtags at the top of your timeline and show how far away you are from the event. The box also shows you a list of tweets mentioning the hashtag or a tweet related to the event. This new feature will allow Twitter to boost its location based services as well as increasing its ad revenue.
Facebook users are mobile…
New figures this week reveal that Facebook’s user base is continuing to shift towards mobile. Four out of five Facebook users who log on each day do so via a smartphone or tablet. In total Facebook announced it has 24 million active daily users, 20 million of those are mobile users.
…and will soon be able to pay via Facebook
News today reveals that Facebook are testing a feature that will allows users to pay using their Facebook account in the future. It will use payment details stored on the users account to automatically fill in forms when making a purchase on mobile applications. Some users may be sceptical however, especially after the privacy concerns raised recently in the press.
…but Facebook use can ‘undermine well-being’
A new study has revealed that Facebook can undermine a person’s sense of happiness and well-being. The study also found that Facebook use negatively impacts how users feel from moment to moment, as well as how satisfied they feel with their lives overall. The study conducted by the University of Michigan showed some users feel dissatisfied with their lives when looking at how happy and settled friends of similar ages are, and that this can often cause a negative impact on their mood.
Google+ kills off Messenger
Google announced this week it would finally be removing Messenger completely from the Google platform. Previously Messenger has allowed app users to create group conversations and share photos, now Google Hangout serves this purpose, also allowing video chat.