Every Friday find out the most important social media news from the past week.
Facebook shares its posts
This week Facebook announced that it will begin to roll our embeddable posts. Facebook commented “Embedded posts make it possible for people to bring the most compelling, timely public posts from Facebook to the rest of the web.” This means online sites can embed public Facebook posts with pictures, videos, hashtags and other content and users will be able to like and share the post directly from the embed. This is a great move for brands as it gives online sites an opportunity to share its most engaging and interesting posts. However communities will need to be careful as it also allows for negative posts or errors to gain a bigger viral reach across the web.
Videos ad up to a big profit for Zuckerberg
Mark Zuckerberg looked to capitalise on the brand giants using Facebook this week with the introduction of video advertising. Charging up to $2.5 million a day for 15 second ads fed into users’ news stream. This was revealed on a big day for the social network with Facebook rising above its $38 initial public offering price of 14 months ago in early trading. Facebook is looking to target the millions of users who actively check Facebook on a daily basis, including prime-time hours coveted by television advertisers. With such a huge cost it will only be the mega-brands that will be able to afford this kind of advertising, but it will be interesting to see the kind of results it gives.
Pinterest alerts its users to the price of pins
Social network Pinterest acts as a pinboard for users gathering inspiration and wishlists. This week Pinterest took another step towards encouraging its users to purchase its pins, with the debut of price alerts. The company explains that its ‘pin price’ will allow users to see the current price of product pins on the site. Pinterest will be monitoring the price alerts for changes to ensure correct prices for users at all times. Pinners can be alerted to price drops via an email notifications so fans can get the best prices for their products. This is a great move for Pinterest with retailers who hadn’t previously embraced the social network, surely being more motivated to get involved.
Amazon shopping becomes more social
Amazon’s certainly not the prettiest site but a new startup company wants to change that. Canopy aims to vastly improve the Amazon window shopping experience, with a Pinterest-style sharing and networking experience that keeps the focus on commerce and enables users to actually buy the things they find with a minimum of fuss. Canopy will allow its users to see product recommendations from other users and fans can follow their friends, recommend to them and create their own collections. It definitely seems like a good concept, but it will be intersting to see whether it gets a good initial sign up.
Ofcom reveals the digital takeover
Ofcom’s Communications Market Report 2013 reveals that people are still coming together to watch TV in the living room – 91% of UK adults view TV on the main set each week, up from 88% in 2002. However, an increasing array of digital media are now vying for their attention. People are streaming videos, firing off instant messages and updating their social media status – all while watching more TV than before. Ofcom revealed that the the impact of media meshing was seen during the 2013 Wimbledon Men’s tennis final, with 1.1 million people worldwide tweeting 2.6 million times using hashtags associated with the tennis final. Of these tweets, around 80% came from mobile devices. These results certainly show that brands should be thinking about this ‘multi-tasking’ social media when looking at their strategy and community management. Magazines such as Heat who tweet while watching prime-time TV find their audience are very responsive, as the user and brand share something in common.