Every Friday, find out the most important social media news from the past week…
Like to enter
In a move that has shocked many social media marketers, Facebook has announced that it will now allow brands to run competitions collecting entries through messages, posts, likes and comments. What’s more, if a small business wants to launch a contest based on the number of likes a post receives it can, without requiring a third party app. Brands will be pleased about this update to the rules, especially those without large budgets and looking to promote their products using the social community.
A Pinterest in Fashion
With New York Fashion Week beginning next week Pinterest has introduced a designated hub for content. The hub, which will be constantly updated, will provide a feed of images, videos and content live from the event. Users of the hub will be able to gather inspiration from designers and brands showcasing at Fashion Week. The Fashion Week Pinterest hub will also be rolled out at shows in London, Paris and Milan next month.
Button it trolls
Twitter has now rolled out its ‘report tweet’ option for users across all platforms, including mobile and desktop websites. The move has been hailed by hundreds of thousands of campaigners who called for action after the recent high-profile abuse from so-called ‘trolls’ that has hit the headlines. The ‘report tweet’ button will ensure users are safer and feel more protected while on the social network.
Twitter acquires Trendrr
This week Twitter acquired Trendrr, a start up offering tools to track social media activity around TV content. As mentioned on this blog a couple of weeks ago, Twitter is currently counting on TV to find ways to monetize the site. Trendrr will help the social network to track specific program feeds offering new marketing and promotion possibilities to TV programmes. Social TV is key for the brand and this new acquisition should help Twitter propose a new range of innovative ad products to reach users.
Facebook mobile’s leadership continues to grow
Also this week e-marketer released a new study projecting that Facebook Mobile’s ad share will jump up to 15.80 % this year, which represents a big increase compared to last years 5.35 % market share. All the efforts made by Facebook to embrace the mobile revolution have paid off, with the latest updates including Facebook Home app’s release, mobile friendly new design and feed, and a new system of ads. Google keeps its leadership position with a 53.17 % market share, remaining the top publisher on mobile or desktop. e-marketer also predicts a 5% growth for Facebook while Yahoo, despite its latest efforts might continue to lose market shares.
Facebook turning into Pinterest ?
Facebook introduced a new feature this week, allowing users to share photo albums on the network. Up to 500 contributors will be able to upload up to 200 picture in the same album. A different selection of settings will give more or less privacy to the albums, and the possibility to invite new contributors and users to see the pictures. All these features remind us of Pinterest, the network allowing users from the beginning to share Pin Boards. As usual Facebook doesn’t hesitate in implementing the best features from its competitors.