Every Friday, find out the most important social media news from the past week…
Ask.fm answers critics
Following the barrage of negative press and pressure from parents to change the site, Ask.fm this week announced changes to its safety policy. The social network has a predominantly teenage user-base and allows users to ask questions such as ‘do you think I’m pretty’ to which other users can anonymously reply. This has lead to cyber bullying and ‘trolling’ on the site and was well and truly brought in to the limelight with the suicide of 14 year old Hannah Smith earlier this month. Ask.fm has said it will make the report button more visible and will be adding a dedicated report category for bullying and harassment. The site will also be hiring more staff, including a safety officer to moderate comments on the site, which they can surely afford to do, as since the social network has been brought in to the public eye (albeit negatively), visits to the site have risen dramatically.
On September 12th this year LinkedIn will be opening up the site to users as young as 13. Hoping to build a long-term relationship with these users from the start of their high school years, the site will allow them to build a CV style profile from a young age, adding work experience and weekend jobs to the site. This announcement came with the news that LinkedIn would also be introducing university pages. Similar to company pages, they will be able to reach out to prospective clients, current students and alumni.
…and redesigned group pages
This week LinkedIn announced a new look for its group pages. These changes aim to make the site easier and simpler to use and also put more emphasis on user content and commenting. The changes are important considering that each minute more than 200 conversations take place on Groups across the network, with over two million groups on the platform at the moment and more than 8000 being added each week.
The Facebook post takeover
After testing embedded posts last month with a selection of media (CNN, Mashable etc) Facebook has rolled out this option to everyone. Users will now be able to post anywhere on the Internet, including adding videos, online and on mobile. This will allow Facebook to spread its content throughout different media and therefore gain new users.
Facebook adds Shutterstock images
Images are an important factor within Facebook ads, the better the image, the more likely users are to click on them. For this reason Facebook has decided to partner with Shutterstock for its ad creator, allowing marketers to select images for their ads from a database of over one million free images. This might help companies increase their ad impacts, especially small businesses who don’t have enough budget to design their own artwork.
Are you an hashtag pro?
Hashtags are one of the key features of Twitter and even though many other social networks have recently started using them, they continue to be associated with the emblematic social network. While they are valuable assets in any modern marketing campaign, they are frequently misused and for this reason Twitter has just released a dedicated blog post and infographic. It aims to help marketers make the right choice when picking their campaign hashtag, with a step to step guide that we found very useful.