Every Friday find out the most important social media news from the past week.
Facebook likes this
Brands actively using Facebook will be happy this week to learn that the social network has grown to 1.15 billion monthly active users up from 1.11 billion at the end of Q1. It now has 669 million daily active users. Interestingly mobile daily active users hit 469 million on average for June 2013, a huge number. More than ever brands need to ensure all content is mobile friendly.
Teens still ‘in a relationship’ with Facebook
Mark Zuckerberg fought back at critics this weeks who claim teenagers are turning away from the social network in favour of newer apps such as Snapchat. Recent figures released following Q2 shows that Facebook has close to full penetration amongst teens in the United States, and that teens remain steadily engaged with the service.
Twitter in Turmoil- tweet cheats
Twitter found himself in a bad position this week and had to apologise after attributing fake tweets to real users for its own advertising promotion. The company was promoting the new Amplify product in its blog which allows advertisers to retweet TV Ads. The image created for the campaign featured 3 accounts praising an advert for US coffee chain Barista Bar and while the different tweets were fake, the 3 accounts were shockingly real ones. Twitter removed the different profiles from the tweets and apologised but it seems some of the users are still unhappy and might sue Twitter for using without their approval. Definitely not the best publicity for their new product !
LinkedIn introduces better ads with sponsored updates
LinkedIn announced this week the launch of Sponsored Updates allowing companies to promote their content to LinkedIn users who don’t follow their page. Ads will appear directly into the newsfeed of their homepage, with better visibility than the side ones and potentially a higher impact. LinkedIn is following a general ads trend, after social networks like Facebook, Twitter and Tumblr introduced similar ads systems as it gets a higher engagement than traditional ones.
Google looks to ‘Helpouts’ brands
It has been rumoured this week that Google will make turn Hangouts into a commerce platform. The marketplace, rumoured to be called ‘Helpouts’ will enable individuals and small and large businesses to buy and sell services via live video. With the capacity to connect merchants and consumers on both an immediate and scheduled basis, the platform could potentially allow sellers to create their own profiles and take advantage of reputation management, scheduling and payment features, while offering robust search and discovery tools for consumers. Helpouts hasn’t yet been confirmed by Google, but will certainly be interesting for brands if it does go ahead.