Every Friday find out the most important social media news from the past week.
No more questions please – Facebook phases out questions
As part of Facebook’s advertising simplification the social network plans to phase out several ad units. Questions, which once played an important part in a brand’s community, have now been phased out as Facebook tries to make advertising easier and more accessible. Facebook commented “We’re no longer offering questions as an advertising product or as a tool for pages.” They did however say that questions may still be allowed for smaller organisations or news corporations so Facebook can test interactions.
Facebook is expecting that advertisers will use its mobile app to reach consumers who spend moretime outside their homes in the summer, leading to a leap in mobile advertising sales.
Mark Zuckerberg, founder of the social network, introduced adverts on its mobile apps last year, andtoday, the company said it has seen a 22pc increase in the number of Britons visiting the social network on mobile phones in the last 12 months.
A picture tells a thousand words? - Facebook introduces photo comments for pages
Users and Page admins can now respond to posts and comments on Facebook using a photo. Leaving a photo comment is as simple as clicking on the camera icon next to the comment box and uploading an image from your computer. This is a nice way for brands to respond to consumers who may have queries about products and services and whose questions may best be answered and represented with an image.
‘Social spending’ – Facebook ads to increase in the next 12 months
A survey made by The Creative Group on a panel of advertising and marketing executives unveiled that 62 % of them believed that Investment in Facebook will increase in the next 12 months. Executives also anticipate companies will increase their budget towards LinkedIn and Google + , but believe that they won’t up their spending on Pinterest and Instagram, with around 12.5 per cent saying there would be a decrease.
The power of three – Facebook posts seen three times more than users believe
According by a survey created by Stanford University, Facebook posts are seen three times more than its users realise. The study suggest that people really underestimate their audience, with their estimation only being 27 % of the true number of people reading their updates. Unless you are advertising, users don’t get the number of views from their posts and the research suggests that Facebook would like to avoid people behaving differently on the network because of this awareness.
Part Two? – Tumblr brings back activity feed
On Thursday Tumblr re-introduced activity feeds and launched a new way to view notes. The activity feed was originally introduced in 2009 and discontinued 6 months later. Originally it was both a personal and global stats page, sharing not only activity related to a specific blog but also what blogs were most popular across the network. The new feature focuses just on a user’s personal stats on a per-blog basis, it will be interesting to see if it sticks around this time.
Keep taking the Tablets – UK Tablet usage triples and women love them!
Two different studies were unveiled this week, giving us new insights on tablet usages in the UK.
According to one of the study made by Google, usages in the UK has tripled year on year, with now 30 % of the population using tablets. Smartphone usage in the meantime has doubled and is now used by 62 % of UK citizens. The UK is also now one of the most connected countries in the world with people using an average of three devices.
The other study done by Yougov showed that majority of tablets in the UK are owned by women (52 %) a rise compared to the same period in 2012 where 57 % of tablets were owned by men. This change is mainly due by the new variety of tablets on the market (smaller version, different colours…) but also the fact that men who bought a new device gave their old version to their female companion.
In the name of Twitter – Vatican offers indulgences to Followers
The Vatican announced that Pope Francis would grant “indulgences” to those who follow him on Twitter (@Pontifex). The Vatican is clearly trying to reach out a wider number of Catholics and social media is the perfect way to communicate to a mass audience but we’re not too sure about the bribery they’re employing to gain more followers! #fatherforgivemeforIhavesinned