Every Friday find out the most important social media news from the past week.
Facebook rolls out Graph Search
After few months of beta testing, Facebook is finally rolling out its new feature, graph search to users operating with the US English language (including UK).
Graph Search is an improved internal search engine allowing users to find people,photos, places or interests. According to Facebook the new version should be faster, easier to use, and pick more relevant results. When announced in January the new feature gave rise to many concerns over privacy, and for this reason a notification message will warn users to check their current settings. Graph Search will continue to develop and improve in the future (the mobile version is also coming soon) and we believe it might become a new source of revenue for Facebook as the company is still developing its ads system. .
Tumblr releases a major update
This week Tumblr released its first update to its IOS and Android apps since it was acquired by Yahoo. Users can now see trending tags and blogs and check the most popular topics. The tag searching has also changed with an additional list or recommended blogs added to the tagged posts feed. It’s definitely an interesting way to find new people to follow but also a possible new way for them to integrate new advertising options.
Google + new feature
Google + has included a new feature this week allowing users to discover what their friends like on Google +. The site is now highlighting posts that have been +1’d by people in their circles, but is also showing well-received posts in friends’ timeline. The feature is somewhat similar to the way that posts are currently highlighted on Facebook, in that posts on Google+ will now show who from your circles +1’d the post directly above the actual content.
Instagram integrates landscape mode for IOS
Instagram has now added a mode allowing users to capture shots in landscape mode, just like the regular camera app. The update also added a cinema mode to shoot video using a front-facing camera. For the moment the update is exclusive to IOS, Android users will have to wait.
Twitter updates its platforms with new features
Twitter made some improvements on Monday for seven different apps: Android, iPhone, iPad, Mac, twitter.com, mobile.twitter.com and TweetDeck. For all of these platforms, users will now be able to sync direct message across all their devices and Twitter accounts. For Android, iPhone, iPad and mobile.twitter.com the search options have been improved with expanded user results that show a full bio and a new in-app indicator in search results letting users know when there are new Tweets for their query. Finally on Twitter for Mac, the Connect tab now includes interactions, so you can see favorites and retweets, alongwith @mentions –– similar to what you see already on the web and other mobile apps.
Lady Gaga stops tweeting
We’re not sure if we should happy or sad but Lady Gaga has decided to stop tweeting this week and this move has been all over the news. It’s clearly part of a communication strategy as the star is soon launching a new album. It also bring in to question the tweeting habits of some stars including Justin Bieber and the fact that selective tweets can have more impact. You can love her or hate her, but Lady Gaga is clearly a marketing pro.