Every Friday find out the most important social media news from the past week.
Vine app launches for Android
Twitter has released an Android version of Vine, the 6-second video sharing service app. After attracting 13 million users on the IOS version, it will give Android users access to the same features but also some unique ones like zoom (on devices that support it), and much improved offline browsing. Vine is certainly one of the most exciting app of the past years, and this new release will definitely increase its user numbers. Marketers have already embraced the app, but this will probably encourage the few that are undecided.
Twitter #music gets a new design
Twitter’s Music website had a revamp this week with a new chart categories on its homepage. Beyond the chart expansions, users can now jump straight into their favourite genres, to find the most listened to music to suit their particular tastes. It seems the site is still trying to find its way, but Twitter has a huge potential and the site could become key to the music industry in the future.
Videos to dominate mobile data
This week Ericsson unveiled a Mobility Report, showing that the fastest growing segment in mobile data traffic is video. Apps like Youtube, helped by the new network speed and larger screens are supporting this video trend. The firm also predicts that by the end of 2018, there will be 4.5 billion smartphone users across the globe. This study shows how videos and mobile have become essential for marketing & communication campaigns.
Facebook attempts to increase its messaging rate
This week sources confirmed that Facebook will be testing out a new option to post messages directly from the homepage status bar. This is in an attempt to increase messaging rates and compete with Global giant Google, whose web chat presence is strong. The trials will begin with a few Facebook users and if successful will be rolled out further. It’s a slightly risky move by Facebook and could lead to errors such as people posting private messages as status updates, but is likely to increase messaging via the platform.
Facebook rolls out Facebook Home improvements
This week Facebook updated its Android app and its all-encompassing look for smartphones to makes it easier to access favourite apps. Facebook plans many updates for Home (this could be something to do with its lack of popularity in past weeks). Updates will be based on the reactions of Home’s early adopters and aims to wins back its waning audience.
Emerging markets drive Facebook user growth
Areas such as India, Brazil and Russia along with the Middle East and Africa are driving Facebook’s user growth, according to eMarketer. The user base in each region is set to rise by more than 30% this year, with Facebook global reach set to hit 1.26 billion. Facebook does not believe it has reached saturation point in even the most penetrated markets (North America and Western Europe) so while some believe Facebook’s popularity is lessening, Facebook themselves believe they’re still growing in user base and penetration.