Every Friday find out the most important social media news from the past week.
Instagram introduces video to compete with Vine
There’s been speculation for a while now but yesterday Facebook, the owners of Instagram announced that it would be introducing video for Instagram. CEO Kevin Systrom announced “It’s everything we love about Instagram, but it moves”. The videos can be between 3 and 15 seconds and will allow users to place 13 custom filters over the video. This is going to give brands a new opportunity to create content-rich social strategies, especially with the introduction last week of Facebook hashtags, meaning these videos will have a larger reach and brands will have more opportunities to engage consumers.
Foursquare introduces the Time Machine
With the introduction of Facebook check-ins Foursquare suffered, but it’s this week it announced the Time Machine in a hope of winning back some of its consumer-base. Thanks to the new Time Machine feature on Foursquare users can now have a way to visualise their past check-ins. The particularly attractive animation allows you to see your past adventures with a 3D effect that lets you zoom in and out checking out your previous check-ins. What’s also nice is you are able to show this visualisation to your friends by sharing it to Facebook and Twitter.
Facebook redesigns its insights page
For community managers the Facebook insights dashboard is hugely important, that’s why it’s updates this week were so welcome. Listening to feedback Facebook has broken down the measurement in to more detailed sections. One example of its updates is you can now see exactly how well each individual post has performed, how many people it reached, how many likes, comments or shares and whether the post led to any page unlikes, hiding the singular post or the hiding of all posts. This is so beneficial for community managers so they can see what works and manage their pages more effectively.
Google offers dashboard for managing business activities
There are lots of Google tools for marketers but this week Google introduced a unified dashboard for users on Google+. A business user now has access to the dashboard via the navigation menu and can update information across various properties, all from one central location. The dashboard, which has been compared to Facebook insights, will allow users to manage their online presence in a much easier way. We’re intrigued to see its full functionality and how this dashboard advances, especially with the newer updates to Facebook insights.
Facebook pushes back videos ads to October
As mentioned in our blog updates few weeks ago, Facebook was suppose to launch video ads this summer.It seems that it has now been pushed back until mid-October, according to different sources, as they apparently require more software development. It’s a huge market opportunity for Facebook, however the brand needs to be extremely careful not to scare users with too prominent features.
… and has now 1 million active advertisers
Facebook announced this week that the site has now more than 1 million businesses advertising on the social network. A vast majority of these are small business owners who often grow their local base via individual accounts and pages before becoming advertisers. The number of small businesses with Facebook pages is around 16 million. Despite this milestone analysts are unconvinced of its ability to grow revenues in the mobile market and shares are expected to lower.
Yahoo closes Tumblr sale
Yahoo has closed its acquisition of service on Tumblr paying $1.1bn (£711.12m) for the company and promising that it will retain its independence : “the product, service and brand will continue to be defined and developed separately by the Tumblr team. Tumblr can bring complementary content to Yahoo!’s media network and search experiences. Yahoo! will support Tumblr’s efforts to create advertising opportunities that are seamless and enhance the user experience,” explained the company