Every Friday find out the most important social media news from the past week.
iOS 7 gets everybody talking
This week Apple announced its biggest changes to iOS since the introduction of the iPhone. Packed with new features and a new interface, the app has instigated the biggest surge in excitement around the iPhone for some time. In terms of social apps, Apple’s new Photo App leads the way, helping users to organise their photos into Moments, the app helps you remember when specific photos were taken and can be shared via Airdrop to Facebook, iCloud, Twitter and email. The music app also gets an overhaul and becomes almost a hybrid of apps such as Spotify and Pandora. Users can listen to theme-centric playlists and radio stations. There’s no denying Apple’s iOS was due an upgrade and this has certainly done the job of rousing its loyal Apple ambassadors, by taking the best bits of Android, which it has been competing with fiercely in the past years. It may go some way to winning back customers that have strayed elsewhere.
Facebook introduce hashtags
It’s happened. Facebook has announced that it is launching the ability to follow conversations via hashtags, as was reported in March. You can now search for a hashtag in the search bar, you’ll then see a feed of all the people talking about that subject, but only if the posts are public. Users are also now able to click on hashtags that may have originated from services such as Instagram and Twitter. We’re interested to see how Facebook users react to the introduction of hashtags, so far the feedback has been fairly negative as it will encourage the very #annoying #overuse of #hashtags. #butletswaitandsee
Twitter introduce free tweet performance analytics …
Twitter now provides users with an extensive metrics and analytics tool for the performance of your tweets via it Ads dashboard. It’s a move that will encourage more users to use the Twitter Ads platform. The free analytics dashboards allows users to see how many of their tweets have been favourited as well as how many retweets and replies each tweet has received, also allowing users to search by ‘Best’ ‘Good’ and ‘All’. Information can be downloaded as a CSV file for archiving and tracking performance over a longer period of time. We think this is a good move by Twitter, encouraging users to take more notice of their performance and allowing smaller brands without paid-for monitoring systems to still track their success.
… and launches follow me
Twitter released #FollowMe this week, a new feature created in partnership with Vizify, a data visualisation company, which lets users create instant highlight videos of their best photos, Vine videos, Tweets, topics and followers. The videos will also include a large selection of soundtracks that you will be able to edit with your pictures. It’s a simple but efficient way to interact with consumers. Have a look at our video to see an example.
Vine reached number 4 rank
Each week Vine, the 6 second looping video app, is reaching a new record . After hitting 13 million downloads last week, Vine is now at the top of the charts on Android and is the number 4 free app on Google Play (and first social app putting Instagram out to pasture). Vine’s popularity seems to be unstoppable and consumers are becoming increasingly addicted to their 6 seconds video clips.
Facebook eliminates sponsored results
As announced last week, Facebook started its process of simplify its ads offering by killing the search ads option. From July, advertisers won’t be able to buy “sponsored results” , and ads will disappear from users’ search results around mid to late July. Ads on search results pages are still available to advertisers, and Facebook is continuing to work on developing ad formats that take advantage of the functionality of Graph Search.