Every Friday find out the most important social media news from the past week.
Tumblr brings more ads to its website
Under a lot of pressure to monetise, Tumblr continues its ads expansion with the introduction of streaming ads to the website.The different ads have been created on the same model as the stream mobile ones created just a month ago. The different posts consist in Tumblr friendly images (gif, animation, shiny images) denoted by animated dollar signs. It’s apparently already a success as the company announced 10 million likes and reblogs of the the mobile ads for the last month.
YouTube launches slow motion tool
YouTube revealed this week a new feature allowing users to apply a slow motion filter to any of their existing videos. Users will have access to this option in their toolbox which already gives editors the choice between many different effects.
Have a look at this new feature in the before-and-after set of videos below:
Times Square Slow Motion
Times Square Normal Speed
LinkedIn continues its transformation
The professional social network continues its changes with the introduction this week of share photos and presentations on its homepage. The new feature will gradually be available to LinkedIn members around the world from Thursday 6th June. Just like they are now sharing status messages, users will also be able to to share photos, presentations and documents.
Google+ App updates its offering
This week Google announced a selection of new changes for its iOS app, including photo features which automatically choose the best photos and add enhancements to really make the photos pop. The app also now adds smart hashtags to each posts, depending on the words used within the text. A selection of other updates have also been added to enhance the experience for Google + users and encourage more engagement with the platform.
Facebook follows Twitter with its verified accounts
Much like verified accounts on Twitter, Facebook will now display a little blue tick to confirm it is the official page of the owner. Verified pages won’t be offered to everyone, just public figures with large audiences, namely celebrities, government officials, popular brands and some journalists. This feature will be extremely helpful for brands with several pages in their name, ensuring all the traffic goes to the correct hub.
WordPress celebrates its 10th Birthday
It doesn’t seem like 10 years ago that WordPress was released but this year marks its anniversary. WordPress contributors now make up 17 percent of the top 1 million websites on the internet with over 18.5 million downloads of its latest version. Happy Birthday WordPress!