Every Friday find out the most important social media news from the past week.
Yahoo purchases Tumblr in shock deal
Yahoo agreed a deal to buy blogging site Tumblr for a reported $1.1billion in cash. The Yahoo team promised that nothing would change and that they would not ‘screw it up’ or ‘turn purple’. Tumblr now hosts over 108 million blogs, with a total of 50.7 billion posts and has seen increased traffic since its availability on mobile devices. The agreed deal has surprised many as when the company’s revenue in 2012 was claimed to only be $13m, leading many to think Yahoo have significantly overpaid for the deal.
Flickr updates its look
On Monday Yahoo revealed its updated to Flickr, claiming they wanted to make it ‘awesome again’. Among the changes was a redesign with larger images and the ability for users to upload full resolution photos. As well as an updated desktop version, Yahoo revealed a redesigned Android app and updated IOS app. These changes can hopefully reinvigorate the site.
Twitter launch TV ad targeting
Following on from the idea that Twitter is used as a second screen for up to 64% of users who tweet while watching TV at home, Twitter has launched TV ad targeting being trialed in the US. Designed to help marketers extend and enhance their TV ad campaigns, advertisers will be given a dashboard which reveals where their ads have been aired and promoted tweets will then be used to target the people known to be watching their TV at the time, through their tweet activity and content.
Teenagers tired of Facebook ?
A new study by the Pew Research Center unveiled that teenagers are spending less time on Facebook as they are feeling stressed by drama and don’t like the over sharing aspect of it. The fact that parents are also present on the network is also a turn off. Twitter is now the fastest growing social network for the teen audience, and we can also notice the rise of freewheeling social news and discussion forums such as Reddit and 4chan among this demographic.
Foursquare introduces Super Specific Searches
Foursquare updated its iOS and Android apps to let users get much more specific with their searches. The update brings new filtering options letting you narrow down search results to find just what you’re looking for. Simply tap the search bar at the top of the screen and you’ll see filtering options such as “price,” “haven’t been,” “saved,” and “open now.”
Twitter updates its music service
Twitter has rolled out a new part of its #music service for the web. New categories have been added including ‘Superstars’ and ‘Unearthed’ which works using the current trends. This leverages all the data that Twitter is collecting from tweets. It is thought the service will be popular with record labels who will want to see what users have to say about new and emerging artists.
Google + Android Update
Last week Google + updated its app for Android to get up to speed with all the changes announced during the I/O developers conference. This included a new stream, photo experience and hangouts, also including one new feature, a location service which is similar to Foursquare. Its photo capabilities were really praised following the update, with the ability to ‘auto backup’ ‘highlight’ and even ‘auto awesome’ being picked out as especially good additions.