Every Friday find out the most important social media news from the past week.
Google introduces hangouts app
Google this week unveiled new products, including a hangouts app available on IOS, Android and on the web via Chrome or Gmail. Google + already had hangouts but the firm decided to create a standalone app, allowing any mobile or mobile users to get free conversations and be able to access different features combining text, photos or videos.
Google + redesigns its stream
Another major change from the social network to adapt its design to mobile users. The company announced a complete redesign of its stream with 3 different columns (same as the current iPad version) giving quicker access to more content. The new design also includes new sized media for photos and videos and new animations (the sharebox bounces, the menus slide, and the cards flip and fade).
Vine videos shared more on Twitter than other videos
Vine is definitely one of the marketers’ favourite apps with many campaigns using Twitter Vines. New research has been unveiled this week by Unruly affirming that Branded Vines are four times more likely to be shard than branded videos and that 5 vines tweets were sent every second. The company also revealed that branded content accounts for 4% of the Top 100 tracked Vines and that most of Vine activity occurs between 10-11 AM and on weekends.
Wolverine is going to be happy :
Pinterest changes to its mobile version
Like Google +, Pinterest also updated its mobile version this week with different features.
Notifications are now available on mobile, and you can also have push notifications if you choose to. You are also now able to mention your friends from your phone. Search options have been changed with suggest terms and access to recent searches.
Facebook Home downloads fall dramatically
Facebook Home had an initial bout of success, following its launch, with users keen to see how the app would improve their smartphone experience. However it seems that numbers of downloads have fallen dramatically in the past few weeks according to siliconvalley.com with users complaining it drains the battery and is too intrusive. The app has received an extremely low rating in the play store, which may be contributing to the lack of downloads.
Facebook allows users to rate films, TV and books
For the first time users can now give star ratings to movies, TV shows and books. The ‘Sections’ feature in Facebook was updated as part of the redesign in March and separates music, film and TV into areas to create a cleaner look and allow users to engage more with this feature, rating and recommending them to friends. Looks like Facebook is incorporating various features from Get Glue and imdb, which we think is a clever move by the social network.
Facebook close to deal with Israeli sat-nav company
It was reported this week that Facebook is close to a deal to purchase Waze, an Israeli sat-nav company which uses satellite signals from members’ smartphones to generate maps and traffic data, allowing the sharing of information with other users creating real-time traffic information. This could be a fantastic deal for Facebook, allowing them to compete with Apple and Google Maps.
Bing introduces Facebook search sidebar
Bing has updated its offering this week and now encourages users to comment on Facebook directly from Bing, allowing them to interact with friends on Facebook a lot easier. Bing will now show comments from Facebook relevant to the search in the sidebar and from that search users can now like a friend’s post, comment or see the post in its entirety.