A new post on our blog every Friday to offer you all the important social media news you need this week. Let us know in the comments section if you think we’ve missed anything!
Twitter Ads are finally available to all US Businesses
Twitter is continuing its advertising expansion with ads and has finally made the new ads available to all US Businesses, allowing anyone to sign up and buy promoted tweets (until now it was an invite-only advertising program). Testing started in March last year and allowed Twitter to improve their features including targeting ads or reporting. These platforms are now available to any business. Get ready to see some unexpected ads from now on!
Twitter updates to iOS and Android Apps
New updates allow users to see trends from all over the world or choose to have trends tailored to your interests. When accessing trends on the dedicated tab you’ll now see the option to get “tailored trends” or to change location.
Facebook continues its mobile growth
Facebook announced its first quarter results this Wednesday. Overall the company’s revenue for the first quarter totaled $1.46 billion, an increase of 38%, compared with $1.06 billion in the first quarter of 2012. But the most impressive result is its number of mobile users that now reaches 751 million as of March 31, 2013, an increase of 54% year-over-year. The changes made by Facebook (with the launch of its new different design, but also Facebook Home and their new mobile advertising system) finally paid off and it shows that Mark Zuckenberg’s company is far from being in decline like many have predicted.
There were already too many Instagram selfies, now be prepared for Vine selfies! Twitter has updated its video-sharing app to version 11 which gives the ability to shoot with the front facing camera. The new version also allows users to mention/tag people in the post’s caption. Another great move for one our favorite apps!
Linkedin introduces pictures and videos to your profile
Linkedin continue its changes to become more social media friendly and encourage users to spend more time on their site, with a new option to allow the user to add photos and videos to their summary, work experience or education sections. Users will now be able to add their portfolio or presentations, and make their profiles look like their very own space. The feature started this week on some profiles and will be rolled out to all users over the next days.
Yahoo acquires Astrid app
Yahoo just acquired Astrid a 4 million users To Do List and personal assistant mobile app. The Internet Company has acquired both the talent and the technology in the deal however declined to comment on the future product roadmap or integration. Yahoo has recently bought different apps (Summly, Alike),so it’s clearly part of an overall strategy to gain more influence in the apps world.