For a long time, SEO has been quite obscure for PR and Social Media professionals. It used to be about influencing the complicated Google algorithm, harassing webmasters to insert links and using dodgy newswire sites and directories
This might have been true at some point but those days are definitely over.
Now spamming dodgy sites with client’s links is not effective, and as most search engines have stopped recognising press release sites and directories, practices in the SEO industry have changed dramatically. It’s now all about the content and for this reason, SEO execs are copying PR practices and even working with digital or traditional PR departments.
Not only are PR and SEO working together, but also most of the SEO influence is now indeed in the hands of PR and social media professionals. We are the ones that create quality content on influential sites and blogs, and this basically does a big part of the SEO job.
For this reason, it’s now becoming imperative for PR agencies to create their own SEO department and offer campaigns that include traditional PR with social media AND SEO optimization.
Not only should PR Agencies use traditional technics from SEO companies (like optimised press releases or links building), but also create their own wide range of creative services for improving SEO. (For example we can run a unique bloggers ambassador program focusing on SEO). Media knowledge and creativity will be key assets to develop effective SEO campaigns, and in the same way they will gain respect from marketing departments for improving their metrics with driven ROI.
While some PR professionals will have some apprehension at the beginning, it is a question of getting used to it and building up the skills. Having the right tools for a campaign instead of producing a one-size-fits-all plan is what will set your agency apart and show how cutting edge you really are.
Kazoo offers a full range of SEO services including Key phrase analysis, performance auditing, optimized press releases, link building, and SEO bloggers program. Please contact us for any further information