In the last couple of weeks the apparent quest of getting tickets to upcoming music events has been actively highlighted. Gone are the days when fans can just queue up patiently and purchase tickets from dedicated retailers, whereby if you could be bothered to wake up and camp out from 4am in the cold, you deserved those front row seats!
My quest for tickets all started with the battle for the eye-popping brilliance that is Beyoncé. Some would say I’m ‘crazy in love’ (you know who you are) but these tickets are highly anticipated and at the top of many people’s must go to see events for the year, this was not one to be missed, and by any means possible I would be attending.
O2 boasted that to gain tickets you needed to just be a customer, not someone who knows someone, who knows someone, just log in on Thursday. This is what happened at 08:30 hours at Kazoo HQ …
I can be one of the smug people to say that I actually got tickets so the system worked for me (well that’s if you count split seats on level 4 as a success). The same scramble happened on Friday when further dates were released and then again on Saturday during general release but to no avail.
Saturday was potentially the most disappointing of all, whereby if you listened to chat on Twitter, thousands of people sat starring at a screen that was crashing due to high demand. Surely TicketMaster would have foreseen the demand and managed the allocations better?
This entire process was replicated again for V Festival tickets on Friday – there has to be a better way!
Why aren’t allocations limited to two tickets per transaction? Why aren’t ‘Glastonbury rules’ enforced meaning ID is needed when booking to ensure the people buying the tickets are the fans and the ones attending?
It’s time for a change, music fans need to start demanding that the 20,000 tickets sold at venues like the O2 Arena are going to fans directly and not via the extortionate mark ups from ticket touts.